by Allan Fetters | Jun 2, 2026 | News
PART 1 OF 5 – FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy. Why AgTech Still Struggles to Gain...
by Allan Fetters | Apr 15, 2026 | News
Sell-Through Is the Work: How to Build Demand When the Channel Isn’t Ready Getting a product placed in a channel is one thing. Building enough confidence, demand, and reorder momentum to create real movement is something else entirely. In my previous article, I made...
by Allan Fetters | Mar 31, 2026 | News
AgRetail Operations Reality Check: Why “Getting Placed” Is Easy, and “Getting Pulled” Is the Work For more than 20 years, I worked in AgRetail in California, following in my father’s and grandfather’s footsteps and supplying agricultural inputs...
by Allan Fetters | Jan 14, 2026 | News
“It’s not the tech I’m worried about, it’s whether I have to wait two days for someone to fly in and fix it.” A grower shared that with me recently, and it stuck. In agriculture, field trials matter because they show whether a tool can deliver results. But adoption,...
by Allan Fetters | Sep 4, 2025 | News
Why Don’t We Automate Irrigation on Our Farms Like We Do at Home? FROM LAWNS TO ORCHARDS: THE AUTOMATION GAP Most of us don’t think twice about setting up an irrigation controller at home. Whether it’s our front lawn, a backyard flower bed, or even a potted plant...
