In the News

Just like a runner who hits a wall mid-race, startups and innovators in the agricultural industry are facing significant hurdles in gaining traction with their new technologies. So why is it so hard to get farmers to adopt new technologies, and what can be done to overcome these challenges?

As Startups look to introduce new agricultural innovations to farmers, they must understand that they are entering into an endurance race.  Understanding the market and its uniqueness is critical to crossing the finish line and bringing new innovations to the market. ...

SWAN Systems partnered with AGceleration this irrigation season to pilot their technology across three crops in California. The pilots were in Almonds, wine grapes, and olives. The focus of utilizing the SWAN platform is the optimization of water to grow maximum...

Allan Fetters discusses the bringing together of agricultural innovations from multiple continents to create market opportunities and value for growers and innovators in irrigation management.

Allan Fetters discusses the world of bringing new products and technology to agriculture. So, if you have had an idea of a product or invention that you would like to create because it would solve a problem for farmers, you will find a lot of great information in this...

There is no better place to work than at the crossroads of agriculture and technology. Sitting down with Tim Hammerich for an edition of the Future of Agriculture podcast I shared my thoughts on the state of agriculture technology and how it will continue to impact...

Following a solid “race plan” – business development plan is necessary to ignite engagement and reasonable, expectations across the value chain, especially when introducing innovations to farmers. Allan Fetters provides some coaching to Startups in preparation for entering the AgTech race.

The use of automated “Smart” Pest Traps enable growers and their Trusted Advisors to precisely time their Integrated Pest Management, IPM practices in orchard crops; Allan Fetters shares his experiences with the use of this technology in California’s Central Valley.

Automated pest monitoring is gaining the attention of both growers and investors. Allan Fetters shares his experience with this technology.

The race is on in AgTech; Allan Fetters provides his prospective and training plan to coach start-up, tech companies, agribusiness, academics and venture capitalist that are looking to serve agriculture with technology.