Articles & Insights
Sharing the stories that move agriculture forward.
FEATURED AGCELERATION SERIES
5-PART SERIES
From AgTech Promise to Market Adoption
Explore the five-part series on field validation, service readiness, channel pull-through, market intelligence, and decision-ready market sizing for specialty-crop agriculture.
A practical commercialization framework from AGceleration Advisory Service
Sizing the Unseen
PART 5 OF 5 - FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy.How to build a defensible specialty-crop...
Agriculture Market Intelligence Is Still Detective Work
PART 4 OF 5 - FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy.Turning imperfect data into commercial...
From Placement to Pull-Through
PART 3 OF 5 - FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy.Building demand before asking the channel to...
The Trial-to-Renewal Gap
PART 2 OF 5 - FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy.Why AgTech adoption depends on service...
Why AgTech Still Struggles to Gain Traction
PART 1 OF 5 - FROM AGTECH PROMISE TO MARKET ADOPTION This article is part of AGceleration’s five-part series on moving agricultural innovation from promise to adoption, channel pull-through, and defensible market strategy.The adoption gap between technology and...
Sell-Through Is the Work: How to Build Demand When the Channel Isn’t Ready
Getting a product placed in a channel is one thing. Building enough confidence, demand, and reorder momentum to create real movement is something else entirely.In my previous article, I made the case for a reality many companies learn the hard way: placement is not...
AgRetail Operations Reality Check: Why “Getting Placed” Is Easy, and “Getting Pulled” Is the Work
For more than 20 years, I worked in AgRetail in California, following in my father’s and grandfather’s footsteps and supplying agricultural inputs and services to growers. That experience stays with you. AgRetail is not just distribution. It is a business built around...
Beyond the Field Trial: The Importance of Service After the Sale
Growers aren’t just buying technology; they’re buying confidence that it won’t fail when timing is everything. In specialty crops, the true test starts after installation: training, responsiveness, parts availability, and on-site troubleshooting when the season won’t wait. This article explains why service after the sale is the real make-or-break factor for adoption, renewals, and long-term impact, and what agtech teams must build to earn trust beyond the field trial.
Why Don’t We Automate Irrigation on Our Farms Like We Do at Home?
FROM LAWNS TO ORCHARDS: THE AUTOMATION GAPMost of us don’t think twice about setting up an irrigation controller at home. Whether it’s our front lawn, a backyard flower bed, or even a potted plant system, we’ve embraced automation. It’s simple: program the schedule,...
Robotic Weeding and Precision Herbicide Application for High-Value Specialty Crops
Weed control in high-value specialty crops has long been a costly and labor-intensive challenge. Despite tremendous advancements in other areas of agriculture, weeding remains one of the most stubborn line items in the grower’s budget. And now, with increasing...
