by Allan Fetters | Apr 15, 2026 | News
Sell-Through Is the Work: How to Build Demand When the Channel Isn’t Ready Getting a product placed in a channel is one thing. Building enough confidence, demand, and reorder momentum to create real movement is something else entirely. In my previous article, I made...
by Allan Fetters | Mar 31, 2026 | News
AgRetail Operations Reality Check: Why “Getting Placed” Is Easy, and “Getting Pulled” Is the Work For more than 20 years, I worked in AgRetail in California, following in my father’s and grandfather’s footsteps and supplying agricultural inputs...
by Allan Fetters | Jan 14, 2026 | News
“It’s not the tech I’m worried about, it’s whether I have to wait two days for someone to fly in and fix it.” A grower shared that with me recently, and it stuck. In agriculture, field trials matter because they show whether a tool can deliver results. But adoption,...
by Allan Fetters | Sep 4, 2025 | News
Why Don’t We Automate Irrigation on Our Farms Like We Do at Home? FROM LAWNS TO ORCHARDS: THE AUTOMATION GAP Most of us don’t think twice about setting up an irrigation controller at home. Whether it’s our front lawn, a backyard flower bed, or even a potted plant...
by Allan Fetters | Aug 15, 2025 | News
Robotic Weeding and Precision Herbicide Application for High-Value Specialty Crops A NEW ERA FOR CONTROL IN SPECIALTY CROPS Weed control in high-value specialty crops has long been a costly and labor-intensive challenge. Despite tremendous advancements in other areas...
by Allan Fetters | Jul 25, 2025 | News
AGceleration Advisory Services is pleased to share that our founder, Allan Fetters, has been named an Affiliate Consultant to Verdelis Investments, a mission-driven investment firm focused on regenerative agriculture and sustainable food systems. In this role, Allan...
