by Allan Fetters | Mar 31, 2026 | News
AgRetail Operations Reality Check: Why “Getting Placed” Is Easy, and “Getting Pulled” Is the Work For more than 20 years, I worked in AgRetail in California, following in my father’s and grandfather’s footsteps and supplying agricultural inputs...
by Allan Fetters | Sep 4, 2025 | News
Why Don’t We Automate Irrigation on Our Farms Like We Do at Home? FROM LAWNS TO ORCHARDS: THE AUTOMATION GAP Most of us don’t think twice about setting up an irrigation controller at home. Whether it’s our front lawn, a backyard flower bed, or even a potted plant...
by Allan Fetters | Aug 15, 2025 | News
Robotic Weeding and Precision Herbicide Application for High-Value Specialty Crops A NEW ERA FOR CONTROL IN SPECIALTY CROPS Weed control in high-value specialty crops has long been a costly and labor-intensive challenge. Despite tremendous advancements in other areas...
