This article explores what sets high-value specialty crop growers apart—from their precision-driven operations and generational legacy to the unique labor and market pressures they face. It highlights why broadacre approaches often fail in this space and outlines what agtech companies must do to build trust, prove value, and drive adoption. Whether you’re an agtech innovator or a stakeholder in specialty crops, this is a must-read guide to understanding the psyche, priorities, and untapped potential of this underserved segment.
Cracking the Code of High-Value Specialty Crop Growers: Understanding the Market and Driving AgTech Adoption
