by Allan Fetters | Mar 31, 2026 | News
AgRetail Operations Reality Check: Why “Getting Placed” Is Easy, and “Getting Pulled” Is the Work For more than 20 years, I worked in AgRetail in California, following in my father’s and grandfather’s footsteps and supplying agricultural inputs...
by Allan Fetters | Jan 14, 2026 | News
“It’s not the tech I’m worried about, it’s whether I have to wait two days for someone to fly in and fix it.” A grower shared that with me recently, and it stuck. In agriculture, field trials matter because they show whether a tool can deliver results. But adoption,...
